What is the 70-20-10 learning model?

What is the 70-20-10 learning model?

Performance & metrics Updated October 2026

The 70-20-10 model holds that people learn about 70 percent from challenging work, 20 percent from others and 10 percent from formal courses. It comes from Center for Creative Leadership research on executives, rests on self-reported recall, and works best as a reminder of proportion, not a budget rule.

The 70-20-10 model says people learn roughly 70 percent of what they need from challenging work, 20 percent from other people and 10 percent from formal courses. It began as a description of how successful executives said they had developed, and it is now used, often too literally, to plan learning and development budgets and programmes.

What the research actually found

The roots are in the Center for Creative Leadership’s Lessons of Experience research. The 1988 book The Lessons of Experience by Morgan McCall, Michael Lombardo and Ann Morrison reported what senior executives remembered as the key events in their growth: tough assignments, bosses and other people, and hardships. The numbers themselves came later. Lombardo and Robert Eichinger put the 70-20-10 split into a 1996 career-planning guide for their consultancy, Lominger.

That history explains the weak spots. The data was self-reported recall by a narrow group of successful managers, the categories are broad, and no controlled study has shown that following the ratio produces better learning. A widely read Association for Talent Development piece titled “70:20:10: Where Is the Evidence?” made this point. CCL itself now calls it a guideline rather than a formula and notes that not all experiences teach the same lessons.

Using it without turning it into a quota

The useful message is that most capability is built at work, so a programme made only of classroom days will underdeliver. The misuse is to cut formal training to 10 percent of a budget because a slide said so. A sensible design for, say, a first-time managers’ programme in a GCC:

Share What it looks like Who makes it happen
Experience Run the team’s sprint planning, handle one hiring decision, own a difficult conversation The new manager’s own boss
Other people Monthly mentor, peer circle, a 360 feedback round at month six HR and senior managers
Formal Short modules on feedback, labour law basics and appraisals, timed just before each experience L&D, built with the ADDIE model

Notice that the 70 is the hardest part to deliver, because it depends on managers handing over real work and debriefing it. The formal 10 often makes the rest stick.

Frequently asked questions

Is 70-20-10 a scientific finding?

No. It is a rule of thumb drawn from interviews and surveys of executives. Treat the percentages as a reminder of proportion, not as measured values that apply to every role.

Does it apply to frontline or technical staff?

The original work studied managers. A machine operator learning a safety procedure needs far more structured instruction than 10 percent; a senior engineer might learn mostly on projects.

How do we track the 70 and 20 parts?

Record stretch assignments, mentoring and shadowing as actions in each individual development plan, and review them at mid-year, alongside any courses logged in the LMS.

For the leaders you are preparing for bigger roles, connect this to succession planning so the stretch assignments are deliberate.

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