Sourcing Channel ROI Calculator

Sourcing Channel ROI Calculator

Not all sourcing channels are equally efficient, but without comparing them side by side, it’s easy to keep spending on a channel out of habit rather than performance. Compare cost-per-hire across up to four channels at once below.

Cost per hire isn’t the whole story

This tool ranks channels purely on cost efficiency, but a cheap channel that produces hires who leave within six months isn’t actually the bargain it looks like on paper. If you track attrition by source, cross-check the cheapest channel here against your Employee Turnover Calculator results segmented the same way before reallocating budget purely on this number.

Frequently asked questions

How is this different from the site’s Cost Per Hire Calculator?

Our Cost Per Hire Calculator gives you one overall figure using the standard SHRM/ANSI formula. This tool is specifically for comparing multiple channels against each other, useful for budget allocation decisions rather than a single blended metric.

Should employee referrals be compared the same way as paid channels?

You can, but keep in mind referral “cost” usually includes a bonus payout rather than a subscription or agency fee, our Referral Bonus Calculator helps work out that specific cost input.

What counts as “cost” for a channel?

Include everything directly attributable: job portal subscription fees, agency commissions, paid social/LinkedIn spend, or referral bonus payouts, whatever applies to that specific channel.

How often should I re-run this comparison?

Channel performance shifts with the market, quarterly is a reasonable cadence for most teams to catch meaningful trends without overreacting to short-term noise.

How does this fit with the overall recruitment budget?

Once you know which channels are efficient, our Recruitment Cost Calculator helps you plan the total spend across all of them for the year ahead.